American University of Madaba (AUM) -
Website & CMS Development

Challenges

Before initiating the project, AUM faced several challenges that needed to be addressed to create an impactful digital presence:

• Outdated Website Design: The existing website did not align with AUM’s innovative and modern image, affecting user engagement and accessibility.
• Limited Content Management Capabilities: AUM’s internal teams had restricted abilities to update and manage content, leading to delays and inefficiencies.
• Need for Scalability: The previous platform was not flexible enough to accommodate future growth, new academic programs, and additional digital services.

Solution

HiTech Solutions designed and developed a completely new digital platform, focusing on user experience, scalability, and internal content management efficiency. The solution was built using modern technologies such as Laravel, MySQL, Bootstrap, HTML, and CSS.

Key features of the solution included:

• User-Centered Website Design: A modern, intuitive design ensuring a smooth and engaging user journey for prospective students, faculty, and alumni.
• Custom CMS Development: Empowering AUM’s internal teams with full control to manage courses, news, faculty information, and event updates effortlessly.
• Interactive Features: Integration of dynamic event calendars, course catalogs, and student portal connections to enhance interactivity.
• Responsive Across Devices: Fully optimized for desktop, tablet, and mobile access, providing a seamless experience on all screen sizes.

Business Value

The new platform significantly enhanced AUM’s digital capabilities, resulting in major improvements across various areas:

• Enhanced User Engagement: AUM saw a measurable increase in prospective student inquiries and visitor engagement on the new website.
• Operational Efficiency: The CMS enabled faster content updates and streamlined communication internally and externally.
• Future-Ready Scalability: The platform is built to grow with AUM, supporting future academic programs and services.
• Strengthened Institutional Brand: The modern design and improved user experience reflect AUM’s leadership in higher education in Jordan and the region.

Features Created

HiTech Solutions delivered a range of key features designed to elevate AUM’s digital experience:

• Dynamic Event Calendar: Showcasing academic deadlines, events, and conferences.
• Course Catalog Integration: Providing detailed, searchable information about academic programs and faculty.
• Role-Based Access Control: Allowing different departments to manage their content sections securely.
• Mobile-Optimized Interface: Ensuring flawless interaction on all mobile devices.